Free schema markup generator
Generate valid JSON-LD structured data in seconds. Pick a type, fill the form, copy the code. FAQ, Article, Product, Organization, Local Business, Breadcrumb, and How-To. Free, no signup.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FAQPage"
}
</script> Test on Google Rich ResultsSchema markup is structured data, written as JSON-LD, that tells search engines and AI exactly what your page is about: that this is an FAQ, that is a product, this is your business. It powers rich results in Google (star ratings, FAQ dropdowns, breadcrumbs) and helps AI engines parse and cite your content correctly. This generator builds valid JSON-LD for the most useful types, no coding required.
How to use the schema generator
Choose the schema type that matches your page. Fill in the fields, the JSON-LD updates live on the right. When it looks right, copy the code and paste it into the <head> of your page, or anywhere in the HTML body.
Then click Test on Google Rich Results to validate it against Google's own checker before you ship. That confirms it is eligible for rich results and free of errors.
Which schema type should you use?
Use FAQ schema on any page with a questions-and-answers section, it is one of the highest-impact types and can win FAQ dropdowns in search. Use Article on blog posts and guides, Product on product pages, and Organization once, sitewide, to define your brand and social profiles.
Local Business is for physical locations, Breadcrumb reflects your page hierarchy, and How-To suits step-by-step guides. You can add more than one type to a single page when it genuinely is more than one thing.
Why schema markup matters for AI search
Search engines have used structured data for years, but it matters even more for AI search. When a model reads your page to answer a question, clean schema removes ambiguity: it knows the exact answer to an FAQ, the precise price of a product, the author of an article. That clarity makes you easier to quote and cite correctly.
We add schema to every page we publish for exactly this reason. It is low effort, fully in your control, and it helps both Google and the AI engines understand you.
Schema is one signal. Are you actually getting cited?
RankCite tracks whether ChatGPT, Claude, and Perplexity cite your pages, alongside your Google Search Console and GA4 data, and runs agents that add the schema and content to move it.
Start free for 7 daysSchema Markup Generator: FAQ
What is schema markup?+
Schema markup is structured data, usually written in JSON-LD, that you add to a page to describe its content to search engines and AI. It powers rich results like FAQ dropdowns, star ratings, and breadcrumbs, and helps machines understand and cite your content.
How do I add schema markup to my website?+
Generate the JSON-LD with this tool, then paste it inside a script tag in your page's HTML, ideally in the head section. Most CMS platforms also let you paste it into a custom HTML block or an SEO plugin.
Is JSON-LD the best schema format?+
Yes. Google recommends JSON-LD over older formats like microdata because it is easier to add and maintain. This generator outputs JSON-LD.
Will schema markup improve my SEO?+
Schema does not directly boost rankings, but it makes you eligible for rich results that increase click-through, and it helps AI engines parse and cite you accurately. Both are real advantages.
How do I test my schema markup?+
Use Google's Rich Results Test (linked from the tool) to validate your JSON-LD and confirm it is eligible for rich results before publishing.
Is this schema generator free?+
Yes, completely free with no signup. Generate, copy or download, and you are done.
More free tools
All toolsPreview how your brand shows up across ChatGPT, Claude, Perplexity, and Gemini. Free, instant, no signup.
Build and validate an llms.txt that tells AI crawlers like ChatGPT and Claude which pages to read. With examples and a validator.
Generate a valid robots.txt in seconds, with allow/block toggles for AI crawlers like GPTBot and ClaudeBot.